Landsec signs multiple deals with Sweaty Betty

Property investment company Landsec has signed multiple deals across prime retail destinations with the leading female activewear brand Sweaty Betty.

Landsec an investment company with a £12 billion portfolio of retail, leisure, workspace, and residential hubs, has signed three deals with Sweaty Betty, totaling nearly 6,000 sq ft of retail space.

The activewear brand has launched an outlet store in Gunwharf Quays, Portsmouth, in a deal that sees it take 1,700 sq ft. It is also relocating their former Oxford city centre location into Westgate, upsizing into a 2,000 sq ft space on the lower ground floor. The final of the three deals is Sweaty Betty’s newest central London location, which recently opened in a 2,250 sq ft unit in Victoria.

Mark Smith, Chief Operating Officer at Sweaty Betty, commented: “Working in partnership with Landsec to grow our footprint means we can engage with more of our customers across the UK and deliver even better experiences for them in-store. We’re focused on growth, so being in the right location and meeting shoppers where they are is key. Westgate and Gunwharf Quays in particular are the premier retail destinations in their region, making them the obvious choice when we were looking to expand.”

Landsec’s new customer-central strategy also attracted world-renowned sportswear label Adidas, who signed with the company to expand outlet destinations earlier this year.

Nik Porter, Head of Retail Brand Account Management at Landsec commented: “Brands are focused on expanding into high-performing spaces in flagship, catchment-dominant destinations. These prime spaces have an important role to play in driving brand awareness, enabling in-person customer service, and facilitating growth. Our new strategy allows us to work with a brand like Sweaty Betty holistically to find the right spaces across our portfolio of prime destinations so that they can flourish.”