Despite difficulty collecting rents during 2020, Landsec has reported strong performance in its outlet sector, as it finalised 26 deals with 24 brands across the UK.
Totalling over 48,000 sq ft across the company’s four outlet malls, the signings feature a number of premium fashion and beauty brands including Kate Spade, Calvin Klein, Tommy Hilfiger and Penhaligon’s.
At Gunwharf Quays in Portsmouth, perfumer Penhaligon’s, has opened a 400 sq ft boutique, joining sock brand Stance and sailing-inspired fashion and lifestyle brand, Quba & Co.
Braintree Village in Essex saw the introduction of Calvin Klein, a Kate Spade flagship, an Under Armour store and Timberland. Junction 32 in West Yorkshire saw two relocations with Barbour and Urban moving to larger retail units.
Completing the list, Clarks Village in Somerset saw the introduction of Calvin Klein Jeans and Tommy Hilfiger. The premium fashion brands have also been joined by Henri Lloyd and Lazy Jacks Clothing Company.
Commenting on the signings, Bruce Findlay, Managing Director of Retail at Landsec, said: “As challenging as 2020 was, our flagship outlet villages proved enduringly popular with consumers during the pandemic due to their open-air nature, accessibility and range of brands. This has created opportunities to reimagine each to create offers even more closely aligned to what consumers are seeking.
“Our team has worked hard to attract the very best brands, and their success is reflected in the volume and quality of the new names we have welcomed to our destinations this year.”
The news follows the opening of Zara’s new 37,000 sq ft global flagship at Bluewater at the end of last year. One of only three in the world, the store is described by the brand as a model for its online and in-store integration concept.