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Land Rover and Henry Poole collaborate to mark 50th anniversary of Range Rover

Tom Bottomley
27 August 2020

Land Rover has teamed up with Savile Row tailor Henry Poole & Co to create a special fabric to celebrate 50 years of Range Rover to make 50 bespoke men’s and women’s jackets.

The original 1970’s exterior paint colours of the Range Rover SUV – "Tuscan Blue", "Bahama Gold" and "Davos White" – have inspired the new dog-tooth check fabric, and each jacket will be tailored to meet each customer’s individual requirements.

Woven in Somerset by cloth manufacturer Fox Brothers & Co Ltd, 120 metres of the lambswool fabric has been produced.

Prof Gerry McGovern OBE, Land Rover’s chief creative officer, said: “Both Henry Poole and Range Rover have a unique heritage and the ability to create highly desirable products. The exclusivity of both the Henry Poole jacket and the Range Rover Fifty edition make it a rarity which is something that appeals to both Henry Poole and Range Rover customers.”

Henry Poole & Co managing director, Simon Cundey, added: “It has been a fantastic opportunity to work with Gerry McGovern and develop a jacket to celebrate the 50th anniversary of Range Rover.

“The cloth has been inspired by a heritage colourway featuring a ‘Tuscan Blue’ lining and ‘Bahama Gold’ under-collar, yet designed to have a modern casual twist, which can also be worn with timeless elegance. The comfort that comes with Henry Poole pure bespoke completes the pinnacle of Savile Row tailoring.”

In addition, for original SUV lovers, the same vehicle colours are available for the first time in 35 years on the limited-edition Range Rover Fifty. Limited to 1,970 units globally, it celebrates half a century of pioneering innovation and unparalleled all-terrain capability.

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