Haus Laboratories, the beauty brand created by Lady Gaga in 2019, has marked the 10th Anniversary of her Born This Way album, with the launch of a limited-edition makeup box set.
Containing a curated collection of 16 full-size Haus Labs beauty products, including a selection of its long-wearing liquid, pencil, and kohl eye-liners, lip crayons, glosses, and red sparkle lipstick, the new Bad Kid Vault has been designed to help fans recreate looks from the iconic album’s visuals.
The box is adorned with a behind-the-scenes selfie taken on the set of BTW, and a special message from Gaga.
Named after the “fan-favourite” Bad Kids track on the LGBTQ+ hit album, the limited-edition Vault is available exclusively on hauslabs.com.
To mark the anniversary, Haus Labs is also giving away three signed-by-Lady Gaga VAULTS on Instagram as well as kicking off a makeup transformation and lip sync challenge on TikTok, as-well-as releasing Born This Way makeup looks from friends of the brand.
Launched in 2019 by Lady Gaga, Haus Laboratories is a global, digitally-native makeup brand that “celebrates art, colour, and self-love.”
The brand’s mission is to “empower and uplift through makeup” with $1 from every purchase on hauslabs.com going to Lady Gaga’s Born this Way Foundation supporting the mental health of young people.