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Lady Gaga shows support for Klarna and Bea Åkerlund collaboration by proposing to herself

Tom Shearsmith
14 February 2020

Following the news that payment provider Klarna is collaborating with stylist and fashion activist Bea Åkerlund to launch a new ring collection, today Lady Gaga has shown support for the collaboration by proposing to herself on Valentine’s Day with the Knight’s Finger ring.

The ‘Knight Finger’ ring was recently launched by Klarna, together with fashion activist Bea Akerlund, with the idea to give the finger to outdated traditions in society. With this year being a leap year, it is traditionally the only acceptable time for women to propose to their partner on 29 February.

In support of female empowerment, her actions are synonymous with Klarna’s belief that everyone should get what they love. All proceeds from the sale of the rings will go to Dress for Success, an ​international not-for-profit organisation that empowers women to achieve economic independence.

In an exclusive comment to Klarna, Lady Gaga explains: “F​or my entire career, I’ve taken pride in using my voice to stand up for what I believe is right. So I am excited to work with my friend B. and Klarna to celebrate how far we’ve come as a culture, and call out the work we need to continue to do."

"The idea that a woman can only propose to a man one day every four years is so completely ridiculous! Anyone who knows me knows that I believe any person of any gender identity should be able to express any act of love to anyone else on any day of any year."

Klarna CMO, David Sandström said: "Just like Lady Gaga, we at Klarna believe that if traditions go unchallenged, the status quo prevails. The K​night’s Finger ring was created as a symbol to enable everyone to express love on their terms to whom they wish."

Designer of the ‘Knight finger’ ring, fashion activist Bea Åkerlund added: "Lady Gaga is a knight in shining armour, defeating all that stands in her way. She is truly an inspiration in creating her own rules to express her true self. It's an honor that she chose to put my ring on her finger."

The limited edition genderless ring collaboration between Klarna and Bea Åkerlund is only available via registration to a waitlist.

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