Lacoste brings its tennis clubhouse to Selfridges
Lacoste has unveiled Club Lacoste at Selfridges London, extending the global tour of its contemporary tennis clubhouse after activations in New York, Melbourne, Miami and Roland-Garros.
Bringing together heritage, hospitality and contemporary design, the pop-up is meant to offer visitors a "fresh perspective on London’s vibrant tennis season", while showcasing the brand's blend of sport, elegance, and the French art de vivre.
The activation is inspired by the brand's founder and tennis champion, René Lacoste, inviting both tennis enthusiasts and "style-conscious" visitors to discover the brand's tennis heritage.
Club Lacoste is also meant as a nod to Lacoste's passion for entertaining, with bespoke cocktails, including the “Croc Classic” and “Match Martini”, inspired by the brand's history and heritage and paying tribute to the game of tennis.
Some of René Lacoste's sporting achievements and inventions are also on display behind the bar, alongside archival references to the cultural influence that continues to shape the brand today.
René Lacoste's tennis journey began at the age of 15 during a trip to England. He then made his Grand Slam debut at the 1922 Wimbledon Championships before securing victory in the Wimbledon finals in both 1925 and 1928,
Lacoste's Tennis Heritage Collection is also on display nearby, featuring the brand's classic court codes with a "contemporary edge".
Club Lacoste is located upstairs on the Selfridges Menswear floor. It is open to the public from 22 June to 12 July 2026.
