London property investment company, LabTech, has announced the signing of nine independent retail brands, covering over 5,000 sq ft at the soon to launch Hawley Wharf Camden.
Cult skatewear brand, Scum, leads the raft of new retail signings, with an 800 sq ft store fronting onto Chalk Farm Road. It will stock the brand’s full range of apparel, skateboards, and accessories. It will also feature limited edition drops that will be unique to the location, which will act as their flagship site.
Joining them at Hawley Wharf will be 100% natural, vegan, and organic skincare brand, SknFed, with the new site marking their bricks and mortar debut, following successful online and trade show success. Sitting alongside will be well-known luxury streetwear brand Marbek, who will be working in collaboration with exclusive footwear specialist Mr Sneaker.
Menswear and homeware brand, Article, will also be opening with lines from the likes of Patagonia, Folk, Carhartt-WIP, and Universal Works, as well womenswear boutique Sugar + Style.
Included in the recent signings is natural fabric clothing and accessories specialists, Manomay, who have built up a strong reputation from their current trading position in Camden’s Stables Market, selling their superfine 2-ply cashmere scarfs.
Koko Art will also be joining the scheme. The brand, which has previously collaborated with Jimmy Choo and Selfridges, is home to vibrant and bespoke painted shoe professionals, who founded their company in Camden Town in 2010.
Finally, bespoke children’s fashion brand Josiah Amari will be expanding into a railway arch, with a custom boutique, which will offer quick turnaround tailoring and personalisation.
Commenting on the signings, Jonny Perkins, Retail Asset Manager at LabTech said: “The retail offer among our estates across Camden has always been unique and different, so it is our duty to the London community to ensure a dynamic retail mix for Hawley Wharf which creates a whole new destination in Camden. This selection of retailers does exactly that for Hawley Wharf Camden.”
Hawley Wharf Camden’s canal-side development is set to be a major attraction in North London when it opens, serving Camden’s 30 million visitors a year, equivalent to around 80,000 visitors every day prior to lockdown.