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Kylie Cosmetics travels UK with holiday beauty truck

Camilla Rydzek
03 December 2021

Skin-care brand Kylie Cosmetics has celebrated its UK launch with Boots by inviting customers to its holiday beauty truck.

The Coty-owned beauty brand, which was founded by reality-TV star Kylie Jenner, launched in the UK at Boots on the 5 October 2021.

The pink truck will make an appearance in London's Kings Cross, Kent's Bluewater Shopping Centre, Birmingham Bullring, Liverpool One and in Manchester Spinningfields.  

Kylie Cosmetics Boots truck

Consumers will be able to test products inside the truck in a Covid-safe environment and have the chance to win products through an  arcade-style claw-grabber.

Visitors also have the chance to win a prize by entering a social media competition, which they can enter by taking a picture of themselves next to the truck hashtagging #KylieChristmas and Boots.


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