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Kurt Geiger to donate first month of store profits to NHS

Tom Shearsmith
11 June 2020

Footwear and accessories retailer Kurt Geiger has announced it will be donating the first month of all of its store profits to NHS Charities Together.

Approximately half of the brands stores will re-open on Monday, as the Government restrictions on non-essential retail are relaxed.

The brand has chosen to start its phased reopening with some of its smaller stores that have high levels of click-and-collect pick-ups and its' outlet stores, which have more accessible facilities and parking.

Prior to the stricter lockdown guidance, Kurt Geiger store teams kick-started the initiative to donate £100 giftcards to 55 NHS critical care workers in local hospitals.

Kurt Geiger also partnered with Blue Light Card to offer NHS workers a 50% discount on all full price styles online, with the brand guaranteeing that NHS employees will continue to benefit from this same discount for a full 12 months.

The following full-price Kurt Geiger stores will open from 15 June: London Covent Garden, Manchester Trafford Centre, Liverpool, Westfield London, Westfield Stratford, Kent Bluewater, Birmingham Bullring, Sheffield Meadowhall, Newcastle Eldon Square, Essex Lakeside, London Brent Cross, London St Christopher’s Place, London Portobello Road and Leeds.

The brand are also gifting rainbow NHS x Kurt Geiger pin-badges with every purchase so that customers can wear show NHS support.

Kurt Geiger will also launch a “We are one” T-shirt on 15 June, with all profits from sales also going to NHS Charities Together to help the retailer reach a target of raising £1m for the charity by Christmas 2020.

Kurt Geiger

Neil Clifford, Chief Executive of Kurt Geiger said: "The NHS is an extraordinary institution and their healthcare professionals are obviously under unprecedented pressure.

"Sadly, we are not in a position to make significant financial donations but we are keen to lift the spirits of as many of those individuals as we can, wether that is to treat themselves to free shoes or find a saving for their families"

Last month, the company announced its measures for reopening and revealed it will cost the brand an additional £75,000 per store this year to operate.

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