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Kurt Geiger own-brand Carvela opens new flagship store at Bluewater

Tom Bottomley
21 September 2021

Kurt Geiger women’s footwear and accessories own brand Carvela has opened a new 1,200 sq ft flagship store on Upper Guildhall in the Bluewater shopping centre in Kent.

The new store is the brand’s seventh in the UK, and its first in the South East. The new location showcases its innovative new range of shoes, bags and accessories, as well as providing an extended offering of shoe sizes and widths to “create comfortable heels for everyone”.

Rob Hardie, Portfolio Director at Landsec, the co-owner and asset manager of Bluewater, commented: “Following Carvela’s successful capsule collection at Bluewater’s Kurt Geiger store, the opening of this standalone boutique is an exciting addition to the centre. We’re delighted to be able to build on our existing relationship with Kurt Geiger to expand their presence at Bluewater and bring our guests something new.”

Sarah Pugh, Head of Carvela Buying and Merchandise, added: “Opening a dedicated store at Bluewater supports Carvela’s forward-facing retail strategy. The unique shopping and leisure experience offered by Bluewater makes it the ideal destination for our flagship bricks-and-mortar store, supporting our mission to empower women through comfort and drive positive change in the industry.”

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