Ksubi taps Veneda Carter to style and front campaign for new ‘Ksuper’ jeans

Australian denim and streetwear brand Ksubi has called on Danish former model, stylist to the stars and jewellery designer Veneda Carter to style and front the campaign for its new ‘Ksuper’ capsule denim collection.

Known for her ‘elevated streetwear’ looks and as being Kim Kardashian and Kanye West’s stylist, as well as for her eponymous fine jewellery brand that fuses classic styles with a hint of 90s hip-hop attitude, Carter is described as "the perfect Ksuper muse".

Crafted from premium denim with an exaggerated silhouette, the Ksuper is the baggiest jean in Ksubi’s women’s denim line-up.
The low rise, oversized jean is launching in six new washes - including two stone washed mid-blues, washed black, fresh white, mud-wash cargo and leopard print. Each pair is finished with identifiable pin-tucks down the leg and Ksubi’s signature lived-in aesthetic.

Shot by acclaimed photographer Richie Davis, Carter "embodies Ksuper's attitude, blending her avant-garde edge with Ksubi’s rebellious DNA".

Carter has styled the campaign with standout pieces from Ksubi’s seasonal womenswear and menswear collections "delivering bold looks that capture the essence of the jean".

Pip Edwards, Creative Director of Ksubi, which was founded in Sydney in 1999, said: "Having Veneda front and style our Ksuper campaign is a monumental global moment for Ksubi womenswear.

"Veneda brings to life the Ksubi spirit of being authentic - her fashion authority, credibility, unique unapologetic style makes her a powerful fashion force.

"Her attitude and energy makes up her Ksuper-power: giving women the confidence to be themselves. She is our Ksuper-star."

The Ksuper denim capsule is now available in Ksubi’s flagship stores in London, Sydney, Melbourne, New York, Los Angeles, Miami and Chicago, as well as at Saks Fifth Avenue, Ssense, KITH and select retailers – and Ksubi’s website.