Kontoor Brands elevates executive to steer Helly Hansen worldwide
Kontoor Brands has promoted Børre Hegbom to the role of Senior Vice President, Global Head of Helly Hansen, effective immediately.
Hegbom brings more than two decades of experience with Helly Hansen in roles of increasing responsibility, most recently serving as Managing Director, Sport.
In his new role, Hegbom will lead the execution of the strategic plan to drive growth across the Helly Hansen business, with responsibility for Sport and Workwear globally.
As a member of the executive leadership team, he will report to Scott Baxter, President, Chief Executive Officer and Chairman of the Board of Directors of Kontoor Brands.
Baxter said: “Børre's proven track record of driving profitable growth and his deep understanding of what drives consumer demand for the Helly Hansen brand make him the ideal leader for this role. His appointment accelerates our ability to execute against the investment roadmap we've developed for Helly Hansen.
"With Kontoor's global platforms and capabilities now behind the brand, we have significant opportunities ahead - from US market expansion and unlocking new distribution channels to product innovation and category expansion.
“I look forward to partnering with Børre to capitalise on the strong momentum behind the brand as we work to accelerate growth and deliver long-term value for our shareholders.”
Kontoor Brands is based in Greensboro, North Carolina, and also counts denim giants Lee and Wrangler in its brand portfolio.
