Disruptive payments provider Klarna has teamed up with “the funniest woman on the internet” Celeste Barber for its latest, typically off-beat marketing campaign – “I wish I’d bought it with Klarna”.
The campaign is based around the premise of Klarna’s Pay Later service being able to “save shoppers from future online shopping fails”.
Actress, comedian and internet sensation Barber stars in the campaign, which is a mini-series inspired by TV home-shopping. Along with her assistant Barber addresses some unfortunate shopping fails in her infamous comic fashion – from miniature garden furniture to Sue Ellen’s woeful hair curler – giving shoppers “a much needed reality check to Pay Later with Klarna”.
Klarna’s Pay later service, which has been adopted by a raft of retailers in fashion and beyond from ASOS to Superdry and Moss Bros, enables consumers to buy now and only pay for items up to 30 days after ordering them, if they decide to keep them.
Effectively it means shoppers can buy items they may want now and pay at a point when their finances allow or to try items before they buy them, thus taking the risk out of online shopping.
The 60-second spots will run across Klarna and Celeste Barber’s Instagram and Youtube channels and shorter six-second clips running as placements in countries including the UK, US, the Netherlands, Germany and Sweden.
A partnership with Refinery29 in the UK and US, will serve bespoke assets featuring Celeste Barber across its Instagram channels to sync with the campaign launch – adding additional scale and cultural impact to the campaign.
David Sandstrom, Chief Marketing Officer at Klarna, said: “Klarna prides itself on being both innovative and smoooth, and our campaign with Celeste Barber couldn’t be a more perfect collaboration to present payment empowerment and the convenience of our Pay Later products to consumers.
“Celeste brilliantly captures the message of Pay Later and playfully demonstrates how shopping with Klarna can empower any buyer to shop confidently. It’s fun, quirky but most of all it makes us smile, and we’re excited to see how this resonates amongst consumers”.