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Klarna launches widget to track price changes during peak shopping seasons

Tom Shearsmith
18 November 2020

Global payments provider and shopping service, Klarna, has announced the global rollout of its new iOS price drop widget, allowing consumers to stay on top of the latest deals.

The feature launches alongside newly curated holiday Wish Lists, deals and inspirational content to help savvy shoppers buy gifts for everyone on their Christmas lists.

Consumers will be able to receive real-time updates on price changes for their saved items by simply looking at the home screen on their smartphone. The widget rotates through a selection of shoppers’ most relevant items and saved products based on price updates.

Available in three different sizes, the widget is a permanent extension of the Klarna app experience that can be used well beyond the Christmas season.

In the Klarna app itself, shoppers can browse curated Wish Lists and personalised deals based on price points, shopping categories, and holiday gift recipients.

Daniel Lange, Senior Product Director at Klarna, said: “With online shopping becoming the new norm and as people prepare for the upcoming holiday season, the Klarna app can play an integral role in simplifying this busy shopping period. With these new features, we want shoppers to feel in control while getting access to all of the best products and brands in a simple and tailored way, all from the comfort of home.”

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