Klarna launches digital Money Talks card game to help break down the barriers around money discussions

Global payments and shopping platform Klarna today launched a digital version of its successful Money Talks card game, aiming to help consumers save time, money, make informed decisions and manage their cashflow.

Based on the Social Vulnerability Scale, the card game comprises of three levels and a wildcard round, with each level touching on a different theme including relationships, personal habits, mindsets and financial basics.

New research from Klarna highlighted the high number of adults in the UK who avoid conversations about money. It found that 21% of adults have never discussed money with a friend or family member, with 27% of over 55-year-olds admitting to have never discussed money issues with those closest to them.

Klarna’s Money Talks digital card game aims to unlock open and honest financial discussions between players in a positive and fun way, and foster closeness in conversation through mutual vulnerability, and can be accessed online.

Klarna's research also revealed the top five barriers to discussing personal finances with family and friends. Awkwardness tops the list (34%), closely followed by feeling discussing money would be an invasion of privacy (30%). Other barriers to financial discussion include the potential for making the other person feel uncomfortable (26%), potential for judgment from others (26%) and the pressures of comparing against peers (19%).

Alex Marsh, Head of Klarna UK said: "As the old adage goes: ‘a problem shared is a problem halved’, but too often there are barriers in the way preventing people from discussing financial matters with family and friends. As humans, we’re inclined to bottle up our financial fears for a number of reasons and this new data offers a snapshot of why that is.

"Klarna is committed to educating our users about responsible spending and encouraging financial wellness. Following the positive feedback from consumers around the Money Talks card game last year, we wanted to ensure as many people as possible could get their hands on the game so we have now created a digital version in order to spark conversation about money. By launching this digital version of the game, we hope to reach a wider audience and generate greater awareness around the importance of discussing financial matters."