Klarna, the disruptive payments provider, is collaborating with stylist and fashion activist Bea Åkerlund to launch a new ring collection, with the aim of challenging Leap Year traditions.
The collection challenges the old Leap Day tradition – the one year in four date, where tradition says is it acceptable for women to propose to their partner. The collection subverts this notion by celebrating Klarna’s belief that everyone should get what they love, and not have their decisions dictated by outdated rules and traditions.
Åkerlund is recognised for her innovative, over-the-top style and work with A-List celebrities, including Madonna, Lady Gaga and Beyoncé, and the two bespoke rings are anything but traditional.
The Bea Åkerlund x Klarna collection is both genderless and bold. It features two styles: the Knight Finger and Unification. The gold vermeil Knight Finger is a statement ring which in incorporates 246 rose pink and four crystal stones in pavé settings. The Unification Ring flaunts a single crystal stone on its gold vermeil design.
Overall the collection embodies the belief that all individuals should get what they love and most importantly, when they want, whether that is a female proposing to her partner or any consumer indulging themselves with a new purchase.
Akerlund said: “Life is full of principles and expectations on who to be and how to act. These rings were designed to inspire us all to fearlessly love on our own terms and cast aside traditions of the past to define our own futures”.
The collection will be available from 12 February and Klarna will be donating l00% of the proceeds to Dress for Success, a global not-for-profit organisation that empower women to achieve economic independence
David Sandström, CMO at Klarna said: “At Klarna, we believe everyone should get what they want in shopping and in life That’s why we have designed a pair of limited edition rings that symbolise the beauty of getting what or who you love, without rules standing in your way.”