Klarna and Boohoo expand partnership to Ireland

Global payments and shopping platform Klarna has expanded its partnership with Boohoo Group to bring its ‘Pay in 3’ option to customers in Ireland.

Irish online shoppers at Boohoo Group’s brands, including Boohoo, PrettyLittleThing, Dorothy Perkins and Nasty Gal, will now have the option to split any purchase into three interest-free instalments.

The partnership was inspired by Klarna’s data, showing that 85% of Irish consumers believe that retailers need to invest in new technology to meet the evolving expectations of consumers, especially in frictionless payments.

The expansion follows the success of Klarna’s partnership with Boohoo Group across global markets, including the UK, US and Germany.

Colin Creagh, Head of Klarna Ireland, said “It’s exciting to expand our successful partnership with Boohoo Group to Ireland, so that Irish shoppers can enjoy greater convenience when they shop online.”

Sam Brocklebank, Trading Director at Boohoo Group, added: “This partnership means we can offer our customers in Ireland greater choice in terms of payment options, allowing them to manage their purchasing in a way that works best for them.”

In June 2022, Klarna made its ‘Pay in 3’ option available to H&M customers in Ireland. The news came after Klarna announced that it has reached half a million consumers in Ireland.