Kith makes its long-awaited London flagship debut
New York-founded streetwear retailer Kith has spent years building a cult UK following from afar, thanks to its highly coveted drops filtered through Selfridges and overseas flagship stores. That changes this week.
On Friday 28 November, the brand finally plants a permanent flag in London with its first standalone UK store, a two-floor immersion into everything its founder, Ronnie Fieg, has been quietly priming the market for.
Kith, founded by Ronnie Fieg in 2011, has grown from a boutique sneaker and streetwear retailer in New York City into a globally recognised lifestyle brand. Known for its carefully curated mix of Kith’s own collections alongside coveted collaborations with brands including Nike, Adidas and New Balance, Kith has become synonymous with premium streetwear culture. In 2019, Kith joined the line-up at Selfridges, giving Londoners a chance to shop the covetable brand in person, without travelling overseas, for the first time.
Spanning two floors, the new Regent Street store brings the full Kith universe under one roof: menswear, womenswear, kids’, and a curated selection of multi-brand, footwear and accessories. It’s classic Kith, where product is only one piece of a meticulously designed cultural ecosystem. The space feels more like a physical expression of the brand’s mood board than a shop, immersive and intentional at every turn.
That lifestyle immersion is amplified by the arrival of Kith Treats, the brand’s cult cereal-and-soft-serve bar, which has already drawn crowds to Selfridge's menswear floor.
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Below ground, the flagship flexes a state-of-the-art McIntosh speaker system - signalling how deeply music threads through the brand’s identity. Fieg built Kith on the cultural codes of New York hip-hop, and embedding that sound into the store’s architecture feels like a love letter to those roots.
But perhaps the most striking expansion of the Kith universe arrives alongside the store: Ronnie’s, Ronnie Fieg’s first independent restaurant, inspired by the spirit of classic New York dining.
For British fans who’ve only experienced the brand through edited selections at Selfridges, this flagship marks the first time they’ll finally get the full story - told through Kith's eyes.
