Kipling launches sustainable collection made from VF Corporation deadstock
Kipling has announced the launch of its new sustainable collection, which saw the brand collaborating with Redress to select a designer from the previous Redress Design Award finalists and semi-finalists.
The brand's launched a competition to find the designer of this sustainable capsule collection. Kipling wanted the designer to utilise VF Corporation deadstock, end-of-roll fabrics or innovative recycled fabrics, along with having a circular design principle at their core.
The virtual competition was held in November 2020, with VF Corporation and Kipling’s leadership team selecting a winner from seven shortlisted designers. The selection process was based on uniqueness, creativity in storytelling, functionality, bag silhouette and usage of deadstock.
Redress Design Award 2020 finalist, Beatrice Bocconi, won the competition with her use of deadstock fabrics to create designs inspired by punk culture and Vivienne Westwood.
Beatrice Bocconi, the 23-year-old designer from Italy, said: “I believe in the importance of textile design and manipulations to re-use forgotten fabrics and small pieces of fabric, that’s why each bag I designed and produced is unique.
"The Redress x Kipling collection is a small step towards a better and more conscious fashion industry. I really enjoyed the fact that Kipling doesn’t just care about this issue, but acts behind the scenes to make it really happen.”
By launching this limited-edition collection, both Redress and Kipling aim to highlight their commitment to the future development of the industry’s next generation of sustainable fashion designers, to embrace the move towards a circular economy.
