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King’s Cross and Coal Drops Yard launch “United We Shop” campaign

Tom Bottomley
26 November 2020

Over 30 retail brands from across King’s Cross and Coal Drops Yard have come together to launch “United We Shop” – calling on Londoners to “shop out to help out” this Christmas.

As the capital, now confirmed to be going in to Tier 2 after Lockdown 2, prepares for non-essential retail to reopen on 2 December, the “United We Shop” campaign is a new initiative which aims to “celebrate the joy, atmosphere, personal interactions and engagement that can only be experienced when shopping in store.”

Following months of lockdowns and forced closures, December 2020 is going to be more important than ever as retailers hope to capture two months of Christmas shopping spend in just three weeks.

From 3 December, 2020, the community of retail brands in King’s Cross and Coal Drops Yard will be hosting exclusive offers, including up to 40% off selected items for purchases made in store, as well as gifts with purchase and ‘only-in-store’ initiatives to get Londoners shopping again.

James Rayner, Retail Lead at King’s Cross, commented: “The UK government implemented the ‘Eat Out to Help Out’ scheme earlier this year as a result of the pandemic and, as yet, no such initiative has been developed on behalf of the retail sector who are in equal need of consumer support. Until now. Our retailers have come together to ask their valued customers and fellow Londoners to show their support and help keep our nation's shops alive.”

Deputy Mayor for Business, Rajesh Agrawal, said: “Businesses continue to face enormous challenges as a result of the fight against coronavirus. Supporting retailers over the Christmas period will help them now, and in the future, as they have a key role to play in London’s economic recovery – particularly in areas like King’s Cross and Coal Drops Yard.”

Áine McCourt, Commercial Director at Twiin, the UK’s first LA concept store in Coal Drops Yard - showcasing the hottest emerging womenswear designers from across the Atlantic - added: “We are thrilled to be collaborating with our neighbours at Coal Drop Yards in the ‘United We Shop’ campaign.

“It is more important than ever to support each other and find a way to build our businesses back up. We can’t wait to see customers again and are hopeful for a successful Christmas trade for us and all the stores at Coal Drops Yard.” 

Retailers taking part in the four-week initiative include American Vintage, APC, Beija London, Blackhorse Lane Ateliers, Botanical Boys, Cissy Wears, Earl of East, Joseph Cheaney & Sons, Manifesto, Maya Magal, Nike, Paul Smith, Radio Hair Salon, Roseur, S120, Samsung, SpaceNK, Sweaty Betty, Tom Dixon, Tracey Neuls, Twiin, Wolf & Badger and Boutique by Shelter. Each store will offer a different incentive designed to entice shoppers in store.

Creating a safe and secure space for visitors is a number one priority for King’s Cross, and all activity is being developed in line with the current government guidelines on social distancing.


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