Kidswear Collective extends partnership with Selfridges

Kidswear consignment platform Kidswear Collective has announced a partnership expansion with Selfridges.

The pre-loved baby and kids luxury platform first opened as a three-month pop-up in the kidswear department at Selfridges’ flagship store on Oxford Street in March 2020 and has now opened in two further stores in Birmingham and Manchester, Trafford.

All three stores will carry pieces for babies and kids from 0-14 years, with the edit comprising of clothing, footwear and accessories.

Shoshana Kazab, Founder of Kidswear Collective’s said: "We are passionate about changing the perception of what pre-loved kids fashion looks like and couldn’t think of a better partner to help spread this message.

"Our partnership with Selfridges has been instrumental in changing the way customers think about their kids’ wardrobes and it has been wonderful to see them embrace shopping for ‘mixed’ wardrobes in-store."

As well as sourcing stock from parents, Kidswear Collective works with influencers including The Fashion Bug Blog, Juliet Angus and Hannah Stratford-Taylor, who each have their own collections online. It also works with industry professionals such as stylists and agents, and with brands directly to sell samples.

In addition to the store-wide expansion, Kidswear Collective is launching an edit on Selfridges.com in September which will comprise stand-out pieces from best-selling designer brands.

Helen Attwood, kidswear buying manager at Selfridges added: "Kidswear Collective launched with us as part of our Project Earth initiative, encouraging customers to change the way they shop. It has been very encouraging to see the positive response our customers have had to pre-loved kidswear, which is why we are excited to extend the concept across our other stores."