To help address the shortage of masks and critical medical supplies in France, luxury conglomerate, Kering has announced the purchase of three million surgical masks from China to help France tackle the Coronavirus outbreak.
Kering owned luxury brands, Balenciaga and Yves Saint Laurent, will begin to produce masks for France upon approval, complying with the “strictest protection measures” for healthcare workers.
In addition, Kering owned Gucci will also start manufacturing one million masks and 55,000 pairs of medical overalls for health services in Italy. On March 22, Prime Minister Giuseppe Conte announced that all nonessential factories must shut down.
Kering will be joining a number of European fashion groups who are helping their nations to tackle the epidemic through offering funds, or their own factories to produce vital supplies needed by health care systems to combat the growing number of Coronavirus cases.
On Saturday, luxury conglomerate, LVMH announced it would donate 40 million masks to the French healthcare system, while LVMH, L’Oréal, Coty among others are manufacturing sanitisers in their beauty and fragrance factories.
Kering has already made a number of contributions in a bid to tackle the outbreak across struggling Italy along with the Hubei Red Cross Foundation in China. To support research for Covid-19, the luxury group has also made a financial donation of an undisclosed amount to the Pasteur Institute in France.