Kendall Jenner stars in Jimmy Choo’s nostalgia-evoking campaign

Reality star-turned-supermodel Kendall Jenner has sparked nostalgia in Jimmy Choo’s Spring 2023 denim-focused collection.

Returning to the brand as part of the brand's ‘Time to Dare’ series, Jenner appears in the campaign inspired by 'superheroines'. She sports several looks from Barbie-core to Y2k-inspired styles, paying homage to fashion's transformative power.

Photographed by Carlijn Jacobs, the campaign represents the London-based brand's elevated confidence, juxtaposed by timeless glamour.

In addition to the Maceo over-the-knee boots, the show-stopping collection highlights the brand's core denim focus, offering a fusion of Y2K monogram-mania and contemporary design stamped with the brand's signature JC logo.

Its latest collection follows the brand’s collaboration with Timberland on a new footwear collection inspired by the city of New York. The capsule saw Timberland’s Original Yellow Boot re-imagined through the lens of Jimmy Choo’s Creative Director, Sandra Choi.

Pivoting towards fast-fashion, Boohoo last year confirmed a collaboration with Jenner's half-sister Kourtney Kardashian Barker, releasing two sustainability-focused capsules. Boohoo also released a social content series featuring Kardashian Barker as part of the partnership.