Katie Loxton and Joma Jewellery open dual concept store and eye UK expansion

Handbag and accessories brand Katie Loxton, founded in 2015, and sister brand Joma Jewellery – also founded by Katie Loxton along with her husband Geoff in 2008 – have opened a first dual concept store at Centre:MK in Milton Keynes.

Adding to the two joint Katie Loxton and Joma Jewellery stores in Chichester and Carlisle, the new 2,357 sq ft store at Centre:MK sees the brands have separate entrances for the first time (though they are connected internally) as UK retail expansion gathers pace.

The new store showcases Katie Loxton’s range of personalised handbags, accessories and home fragrances, with a dedicated personalisation station where customers can get pieces embroidered or monogrammed.

The Joma Jewellery section features a ‘Design Bar’ where customers can create and make their own ‘A Little Bracelet’, as well as “jewellery designed to celebrate life’s special moments”.

Katie Loxton, co-founder and Creative Director of Katie Loxton and Joma Jewellery, said: “This is a huge moment for us and is the start of our UK expansion. Centre:MK provides the perfect environment for both Katie Loxton and Joma Jewellery to flourish, and it is great to sit alongside like-minded brands.

“Centre:MK has shown its commitment to providing an immersive retail experience, and the customisable nature of our products makes it a great fit.”

Kevin Duffy, Centre Director of Centre:MK, added: “The opening of Katie Loxton and Joma Jewellery’s first dual concept store at Centre:MK is a fantastic addition to our line-up. Both brands align perfectly with our customer base and will be well loved amongst our visitors.

“We remain committed to delivering an exceptional, well rounded retail mix, bringing together the most relevant and successful brands to ensure Centre:MK continues to be a destination of choice for shoppers and retailers.”