Kate Spade New York launches festive pop-up in London
Kate Spade New York opens a pop-up store inspired by vibrant moments of celebration in the heart of Soho, just in time for the festive season.
Open to the public for only four days between 10 and 13 November, the pop-up store is designed to spark festive joy into the local community and invite customers to join the party.
Taking cues from the brand’s Christmas 2022 campaign, the store’s interior combines heritage brand codes with a blend of glitz and decadence. Partygoers can inside a world of tinsel-covered walls and festive decorations, located at 59 Greek Street in London.
The immersive pop-up invites visitors to welcome in the holiday season, where they can join the brand to party in a secret disco room, admire the tinsel tree, and pop a cork at the bubbly prosecco vending machine.
Inspired by Kate Spade New York’s holiday collection, the public can experience a nostalgia-evoking sweet shop. Here, they’ll find a glistening assortment of candy-inspired jewellery from the range and will also have the opportunity to unlock a series of prizes through a ‘giving station’ locker system. Prizes on offer include vouchers, jewellery, and handbags.
Jenny Campbell, Chief Marketing Officer at Kate Spade New York, commented: “Our Holiday 2022 campaign sets the scene for a festive occasion that’s glamorous yet intimate, polished but undone, and we’re inviting our community to celebrate with us."
