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Kate Moss announced as new Skims Global Ambassador

Tom Shearsmith
14 July 2021

'90's supermodel Kate Moss has agreed to take on the role of Global Ambassador at Kim Kardashian's shapewear brand Skims.

The news comes only a week after Kardashian confirmed Skims would be the official out-of-competition choice for female U.S. athletes at the Tokyo Olympics.

Announcing the news via a photo of Moss on Instagram, Kardashian said: "I first met Kate in 2014 through Ricardo Tisci and was instantly struck by her cheeky sense of humour, authentic and classic beauty and we’ve been friends ever since!

"She is the fashion icon. Defining a whole generation of style and I am honoured to feature her as the new face of Skims this summer."

skims

Speaking about Skims, Moss commented: “I’ve been a fan of Skims since day one. What Kim is doing with the brand is so fresh and modern, making underwear women actually want and that fits perfectly. I wear it, my daughter wears it — even my mum wears it”.

Moss will appear in both visual and video campaigns, with a 30-second and 15-second TV advert expected to begin airing worldwide this week.

In May 2021, Harrods announced the launch of Skims, as well as the UK exclusive of its children’s collection.


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