Kat Farmer teams up with George at Asda for latest ‘Style Stories’ edit
Midlife influencer, fashion stylist and creator of the Does My Bum Look 40 In This? blog and Instagram account, Kat Farmer, has joined forces with George at Asda for the latest instalment of the supermarket’s ‘Style Stories’ series.
‘Style Stories by Kat Farmer’ is a curated edit made up of 26 staple pieces for the spring season. Working alongside the George team, Farmer has brought her decades of industry experience, eye for style and "signature bohemian flair" to create a collection of easy to wear, fashion forward looks for the transitional season.
Inspired by the free-spirited charm of the American Wild West, key pieces include pure white blouses, cheetah print trousers, floral dresses, cowboy hats and short length cowboy boots.
Farmer, who is also well known for her role on the BBC1 styling show, ‘You Are What You Wear’, as well as for regular appearances on ITV's ‘This Morning’, said: "I am thrilled to be working with George at Asda on this incredible spring edit. A collection of boho rock chick pieces that will work with all your wardrobe favourites from years gone by, adding a breath of designer inspired newness.
"Amazing new denim, vintage style band tees, cowboy boots that you can walk for miles in and boho dresses - all in a muted colour palette that will fit seamlessly into your everyday outfits that you’ve loved for years. A new uniform that everyone can wear."
Farmer has a long-standing relationship with George at Asda, previously showcasing the brand’s key fashion pieces on her Instagram outfit posts for her 374k followers.
The new Style Stories range follows hot on the heels of the second edit with fashion editor, stylist, author and influencer, Erica Davies, which launched on 24 January 2025.
The new 26-piece collection will be available online and in selected stores from 24 March, with prices ranging from £8 for tops up to £30 for quilted jackets, available in sizes 8-24.
