Karl Largerfeld drops fourth edition of NFT figurine with real-life perks
French luxury fashion house Karl Lagerfeld has unveiled the fourth edition of its coveted NFT collectibles, with the latest drop including access to a Paris performance next June.
The collectibles, designed in collaboration with London-based street artist, Endless, will launch on the Web3 digital fashion marketplace, The Dematerialised at 4pm CET this Friday (17 December). His previous collaborations with Karl Largerfeld includes painting a mural of the late designer at Pitti Uomo in Florence, launching the SS20 capsule clothing collection and a commemorative solo exhibition at the Cris Contini Contemporary gallery.
The fourth drop offers two versions of the NFT, both featuring the artist’s graffiti in tones of blue or pink scrawled all over the digital outfit of Karl Lagerfeld’s Ikonik likeness. 500 figurines of the KLxEndless will be released for 100 euros, while the more exclusive KL7xEndless will be available to only seven collectors at 777 euros each.
The seven owners of the new NFT will receive an invitation to a real-life cocktail event at Karl Lagerfeld's headquarters in June 2020, featuring a performance by Endless. Owners of KLxEndless figures will be able to access the digital highlights of the event as well as behind-the-scenes footages.
Pier Paolo Righi, CEO of Karl Lagerfeld, said: "As Karl was always fully immersed in the cultural relevance of the here-and-now, with this latest drop, Karl Lagerfeld continues to break new ground and create incredible experiences for our consumers. This launch represents the next exciting chapter on our journey into the digital sphere."
In a press statement, Endless added: "With the launch of Karl x Endless NFTs, we hope to continue in his footsteps, pioneering a future of what is possible when the worlds of art and fashion collide. We are at the start of making tomorrow’s virtual world a creative world."