Kanye West to open 21 global pop-up stores this weekend
Kanye West is opening 21 three-day pop-up stores around the world from tomorrow. The exact locations of the stores will be revealed on the Kanye West website 24 hours before they open with London set to be one of the destinations.
West is reported to have sold millions of dollars worth of Life of Pablo merchandise at a pop-up store in New York earlier this year and is now taking that concept global with pop-ups due to appear across the US, as well as London, Amsterdam, Berlin, Singapore, Cape Down, Melbourne and Sydney.
According to US Vogue each city will have its name spelt out on merchandise in the same gothic script that LA artist Cali Thornhill DeWitt created for merchandise sold at the New York pop-up in May.
The Life of Pablo merchandise is likely to enable West's fans to buy into his aesthetic as a more affordable price point than his runway collection Yeezy, which he shows at New York Fashion Week. His signature Yeezy Boost footwear, produced in collaboration with Adidas, is a sell-out whenever it hits stores.
UPDATE: It has now been revealed that the London pop-up will take place at Kachette, 347 Old Street, EC1V 9LP. Opening hours for the store will be 10am - 7pm Friday, Saturday and Sunday.