K-Way and Kappa owner BasicNet adds Woolrich to its growing portfolio
Italian sportswear powerhouse BasicNet, the company behind Kappa, K-Way, and Superga, has acquired Woolrich in a €90 million (£97.5 million) deal.
The transaction includes the rights to the American outerwear brand in Europe and 100% of Woolrich Europe S.p.A., the company responsible for the brand’s retail and distribution operations, which posted a turnover of €90 million in 2025.
"This operation marks a new phase in the history of Woolrich, aimed at strengthening the brand’s identity and expanding its international presence, while enhancing nearly 200 years of history and reinterpreting the brand’s iconic and distinctive elements in a contemporary way", Lorenzo Flamini, CEO of Woolrich, told WWD.
Echoing this, Lorenzo and Alessandro Boglione, co-CEOs of BasicNet, added: "Woolrich is an extraordinary brand, with a history and identity that make it unique in the international outerwear landscape. It represents exactly the kind of cultural and authentic heritage we aim to preserve, enhance and relaunch.
"This is a perfectly coherent operation with our long-term vision, based on dynamic and responsible brand management. The acquisition comes in a complex economic context, but we are convinced that the strength of our model and the experience of our team will allow us to return the brand to growth."
Founded in Pennsylvania in 1830, Woolrich is celebrated for its wool fabrics, down jackets and parkas. Under BasicNet, the brand is expected to benefit from the Italian group’s experience in brand development, global distribution and category expansion.
