Justin Bieber launches tour merchandise in exclusive with Selfridges

Justin Bieber has launched his Purpose the Stadium tour merchandise in an exclusive partnership with Selfridges.

The collection, which includes t-shirts, track pants, hoodies and sweatshirts was developed with Universal Music Group's merchandise and brand management company Bravado and is available from today at Selfridges’ stores in London, Birmingham and Manchester and to click & collect only from selfridges.com.

Its launch has been timed to co-incide with Bieber's forthcoming headline performance at the British Summertime Festival, in London’s Hyde Park on 2 July as well as Selfridges’ Music Matters campaign, which celebrates the correlative relationship between music and style that runs in-store from 26 June – 18 October.

Bieber's Purpose album was released in November 2015 and went to number one in 100 countries selling more than 10m copies. It earned Bieber a 2016 Grammy nomination for Album Of The Year and yielded three consecutive number one singles in the US – “What Do You Mean,” “Sorry,” and “Love Yourself,” which also received a Grammy nomination for Record Of The Year.

Bravado was behind the recently announced fashion collaboration between British rock band Kasabian and Leicester City Football Club.