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Just Around The Corner adds new elevated womenswear area

Tom Shearsmith
07 July 2022

Fashion trade show Just Around The Corner (JATC) has announced the expansion of its London and Manchester shows, which will now include a new "elevated" womenswear area.

The Manchester JATC show will take place at Freight Island from 2-3 August, whilst London's show will take place at Brick Lane’s T1 and T2 spaces in The Truman Brewery from 7-9 August.

A new area for SS23, The Edit Zone will house elevated brands in a dedicated area within the womenswear section. The Edit Zone will launch with over 50 brands and will run alongside 60 brands in the now established womenswear area.

Brands in The Edit area across both Manchester and London shows will include:

Aarhus, Anokhi, Arggido, Arraminto, Atelier Reve, Au Natural, Bariloche, BRGN, Bruuns Bazaar, By Malina, Capri, Cara and The Sky, Caraclan, Carla Ruiz, Caroline Svedbom, Colour Nude, Commando, Coster Copenhagen, Dea Kudibal, Dolores Cortes, Eberjey, Elemente Clemente, ELLi, Enamel Copenhagen, Eve in Paradise, Freedom Moses, Hope and Ivy, Hunkon, Ideal of Sweden, James Steward, Jessica Russell Flint, Jianhui, Juicy Couture, K-Design, Knit Knit, Laines of London, Lofina, Lotus Eaters, Magic Body Fashion, Matter Makers, MSCH Copenhangen, O’Dolls, Odd Molly, One Life, Poppyfield the Label, Pyrus, Religion, Reset, Sahara, Sarah Pancini, Sirens, Soaked in Luxury, Summum, Suncoo, Tinta, West Seventy Nine, XD Xenia Design

In London only, there will be a new sub category of swim, lingerie, resort and nightwear brands including:

Amoressa, Aqua Blu, Au Natural, Commando, Cosabella, Gottex, Heaven, Iconique, LingaDore, Marjolaine, Miraclesuit, Polo Ralph Lauren, Profile by Gottex

Juls Dawson, Founder of Just Around The Corner, commented: “We are very excited about our new premium womens area and especially with regards to the recent influx of brands who have signed covering resort and swim as this is a new category for us and one we see huge growth potential, given there is no alternative event in London for buyers to interface with brands from this sector”

Just Around The Corner

Just Around The Corner

Richard from Alba Associates which represents brands such as Gottex, Marjoliane and Profile by Gottex, added: “We at Alba are delighted to be a part of JATC. Chris from Patricia Eve first alerted us to this show after joint attempts to resurrect The London Swimwear Show were proving difficult. With the earlier and truncated INDX, this show is at the right time and gives our Swimwear Buyers the opportunity to see Swim and Beachwear at a new show for our industry in London.

“The demand for a swimwear show in London has always been there and JATC now gives us that platform to showcase Gottex and our other brands to existing and hopefully new customers in a unique setting. The concept is extremely interesting and we hope that this proves a success for this season and for the years to come. I believe there is still space at the venue so any interested swimwear brands please contact JATC to make the show a bigger and better experience for all in the industry.”

The Edit zones will sit alongside Just Around The Corner’s main exhibition areas focused on commercially priced, established and emerging brands from both the men’s and women’s fashion sectors.

The show will also extend its presentation of fashion-forward sustainable brands for both men and women, which debuted last season and full brand listings can be seen on the show’s website.

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