Julian Dunkerton’s Superdry revolution frays at the edges

Superdry SuperGroup
Superdry Regent Street flagship

Superdry founder is already at odds with the ally who put him back in charge.

Julian Dunkerton stood in a plush City office wearing a black T-shirt, skinny jeans and suede boots. One boot was blue, the other, black. Chuckling, Dunkerton admitted that he’d got dressed in the dark.

Superdry’s co-founder could afford to laugh on that early April morning. He had just learnt that 51.2% of shareholders had voted in favour of his return to the business — a slim but decisive majority that catapulted him back into the hot seat at the fashion brand, which had lost its way badly since his departure the previous year.

Read the full story on The Sunday Times.