Juicy Couture set to launch denim collection
Authentic Brands Group-owned Juicy Couture, founded in LA in 1997 and best known for its branded velour tracksuits, is launching a full denim collection on its website on 17 November.
The collection, which features seven key silhouettes, “captures Juicy’s signature style with a fresh and trending twist”.
There’s low rise 90s-style flares and ‘Diamante Wide Leg’ jeans “in luxe washes and that signature Juicy sparkle”, as well as the ‘Diamante Booty Short’, the ‘Dog Crest Skirt’, the ‘Midrise Bootcut Jean’ and the ‘Crest Pleat Skirt’.
Each piece is crafted from premium cotton denim and finished with signature Juicy Couture detailing, such as embroidered logos, crystal trims and classic hardware.
Shot through a nostalgic lens, the accompanying campaign “embodies a new kind of Juicy girl, bold, empowered and effortlessly sexy”.
Designed to move seamlessly from day to night, and “from street to soirée”, the collection captures Juicy Couture’s evolution, “redefined for a new generation”.
In December 2024, Juicy Couture brought its velour tracksuits and towelling handbags back to the UK high street, as it made its grand return to the UK for the first time since 2017 with a new store at Westfield Stratford City in London.
The new store blends iconic elements from previous Juicy Couture stores, including slogans, graffiti-inspired artwork and neon lighting. Standout features include a metallic runway and a pink boudoir.
