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Juicy Couture partners with Apparis to celebrate 25th anniversary

Tom Shearsmith
03 November 2020

Los Angeles-based brand Juicy Couture is to celebrate its 25th anniversary with a collaboration with vegan clothing label Apparis.

The collaboration sees a collection of faux-fur loungewear, including Juicy’s first-ever faux fur tracksuit.

Apparis’ new Pluche Sasha coat is also part of the limited edition capsule in Juicy Couture's iconic pink, along with a mixed media puffer jacket.

Back in September, the brand collaborated with Kappa on an 2000's-inspired collection featuring a velour tracksuit and T-Mobile Sidekick.

The campaign images feature Skate Kitchen Twins, Brenn and Jules Lorenzo, who are founding members of Skate Kitchen – an all-female skate crew that teases the idea that women belong in the kitchen.

Juicy Couture was founded in Pamela Skaist Levy and Gela Nash Taylor in California in the late 1990s as a contemporary wear brand and its signature velour tracksuit was introduced in 2001.

The brand caught on to the idea of celebrity endorsement early and sent its clothes to celebrities such as Paris Hilton and Madonna, who received a custom-made tracksuit, and sales rocketed.

At the height of its popularity in 2003 Skaist Levy and Nash Taylor sold the brand to the Liz Claiborne group and the brand was eventually expanded into categories including swimwear, jewellery, accessories and fragrance.

Topshop would later collaborate with Juicy on an accessibly priced limited edition collection after which Urban Outfitters followed suit.

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