Joules to open second standalone store in Scotland at intu Braehead

Joules, the premium British fashion and lifestyle retailer, has signed for its second standalone store in Scotland at intu Braehead.

The listed retailer operates 125 standalone stores, as well as three franchise stores and 34 concessions, along with hundred of wholesale accounts in the UK and internationally.

It said it was excited to be bringing its offer to Glasgow. Andrea Gray, Chief Retail Officer at Joules said: “We’re excited to be strengthening our presence in Scotland, and we know that intu Braehead is exactly the right place for us to be. We’re looking forward to bringing our unique personality and style to more shoppers in Glasgow.”

intu Braehead is Scotland’s largest retail and leisure complex with 1.1 million sq m of retail space and an annual footfall of 16m.

Kate Grant, regional managing director at intu said: “Joules is the perfect addition to the great mix of retail brands already available in the centre. Its unique blend of design and practicality will appeal to the style-conscious, aspirational catchment of intu Braehead.

“Joules is a great example of how a brand’s multi-channel strategy is strengthened by ensuring their stores are in the right location. Many of our customers’ top trading Scottish stores are in intu Braehead, and we’re sure Joules will thrive here too.”