Joules supports "shopping small" with 25% off "Friends of Joules"

British lifestyle brand Joules has announced it will be offering 25% discounts on its online marketplace "Friends of Joules" to support small businesses.

Curating thousands of products from hundreds of creative brands that reflect the Joules contemporary country lifestyle profile, while also giving a nod to the entrepreneurial beginning of Joules founder Tom Joule, who began selling products at country shows in 1989, each product available has been handpicked for its expertise, quality design and shared values of the Joules brand.

Nick Jones, CEO of Joules, said: “It’s been a challenging year for most across the UK, but even more so for small businesses. As a company which has been built from country shows and events across the UK, Joules has a unique understanding of the vital role small businesses have in driving creativity within our industry and believe it’s essential they receive additional support.

“To show our ongoing appreciation, and to provide a helping hand, we are helping provide discounts across our ‘Friends of Joules’ marketplace this weekend, and look forward to continuing our support in the year ahead.”

The launch of "Friends of Joules" has seen Joules offer a variety of products from brands including Tillyanna, Warner’s Distillery and Mutts & Hounds, spanning several new categories such as crafting, food gifts and tableware.

Among a host of other "shopping small" themed social activity, Tom Joule will also be hosting a special Q&A on Joules’ IGTV (Instagram TV) to provide advice for Friends of Joules sellers and to discuss the importance of small businesses.

Small business discounts will be live on www.joules.com/friends-of-joules from Saturday, 5 December, 2020.