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Joules supports local frontline staff in COVID fight

Lauretta Roberts
22 April 2020

Joules is supporting the NHS in its fight against the coronavirus by sourcing thousands of masks and hospital gowns and donating 10,000 of its own products for both those working on the frontline and the most vulnerable.

The British fashion and lifestyle brand is leverage its supply chain to source and donate 50,000 civilian-grade masks, all of which are being donated to those who urgently need them including the University of Leicester Hospitals Trust, Joules charity partner Hospice UK, and various regional key worker end user groups.

It is also working to support the University of Leicester Hospitals Trust further with sourcing urgently needed hospital gowns.

The company is also donating thousands of its own-brand products, including pop-on welly clogs, hand cream, its signature fluffy socks and tote bags, to Leicester Hospital Charities and Hospice UK. These products are in addition to the wellbeing packages distributed to those doctors, nurses and patients who require them.

These latest initiatives follow on from the launch of a specially curated "Rainbow Edit" collection, which comprises a range of products featuring bright rainbow colours and rainbows themselves.

All profits from products included within the edit, which is still live at, are being donated to the NHS Charities Together Urgent Covid-19 Appeal to fund a wide range of initiatives including wellbeing packs for staff and vital accommodation for frontline workers. To date, the edit has raised almost £35,000.

Founder of the brand Tom Joule said: “Now, more than ever, it’s so important for us all to come together, support each other and do all we can in the fight against Covid-19.

"We wanted to say thank you to the thousands of dedicated, caring and compassionate healthcare staff and volunteers who are working around the clock to keep us all safe throughout these challenging weeks and also to those key workers who are working so tirelessly to keep vital services going. We’re proud to be able to utilise our relationships and resources to offer support to this nationwide effort.”

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