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Joules partners with Woodland Trust and unveils Christmas campaign

Tom Shearsmith
10 November 2020

Premium British lifestyle brand Joules has joined forces with its charity partner the Woodland Trust, to educate its customers and help give back to the environment this Christmas.

Following the launch of its new festive ‘Woodland Edit’ on 6 November, Joules will plant a tree with the Woodland Trust for every one of the edit’s 19 products sold during the Christmas period.

The initiative supports Joules’ pledge to plant a quarter of a million trees by 2022. The pledge was announced in March 2020 and supports the Woodland Trust’s overall campaign to plant 50 million new trees by 2025.

The edit includes a variety of festive items including a ‘Cracking Christmas Jumper’ which can be worn by all the family.

In addition to the launch of the edit this week, Joules has unveiled its Christmas animation ‘A Woodland Tale’.

The video aims to raise awareness of the Woodland Trust, the need to give back to nature and to protect the endangered species who make an appearance in it.

Joules already partners with the Woodland Trust through its Responsibly Joules programme, the business’ ESG framework, which combines charity partnerships, environmental initiatives, sourcing practice sand community support.

Nick Jones, CEO at Joules, commented: "We are thrilled to be working with the Woodland Trust over the festive period in support of our long-term partnership and pledge to plant 250,000 trees by 2022.

"The past challenging months have led all of us to enjoy the great outdoors more than ever. At Joules we feel passionately about protecting it for generations to come and through our festive Woodland Edit it is really easy, and enjoyable, for our customers to give back."

Karl Mitchell, Director of Fundraising at the Woodland Trust, added: "We are delighted with Joules’s commitment to creating more woodland in the UK. We have pledged to plant 50 million trees by 2025 but will not be able to achieve this on our own – we need the support of businesses, schools, communities and the Government."

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