Premium British fashion and lifestyle brand Joules has launched its first every “not so formal” formalwear collection as it celebrates its 30th anniversary.
The collection will be sold exclusively through Next.co.uk from this month. It comprises suits, jackets, trousers, shoes, shirts, ties and pocket squares, blending Joules’ well-loved heritage style with classic British tailoring.
British tweeds and worsteds, from the historical mills of Alfred Brown and Abraham Moon and Sons, are employed throughout the collection with details including engraved corozo buttons and printed linings that are hand-drawn by Joules’ in-house print team.
Prices start at £199 for a jacket with suits starting at £249.