Joules appoints new CEO

Premium British lifestyle brand Joules has announced the appointment of Nick Jones as the Company’s new Chief Executive Officer.

Nick will be joining from Asda where, as a member of the Executive Board, he is responsible for the performance of the grocer’s Trading Divisions across Food, General Merchandise and George.

Nick brings 25 years’ experience from working with two of the UK’s best-known retail brands: Marks & Spencer and Asda. As Commercial Director, George and General Merchandise, Nick has driven innovation and digital transformation across Asda’s clothing and homeware businesses. His leadership mandate was expanded last year to include food as well as clothing and home. 

Ian Filby, Non-Executive Chairman of Joules, said: On behalf of the Board and everyone at Joules, I am thrilled to welcome Nick as our next CEO. Nick’s extensive retail, brand and strategy credentials, as well as a clear alignment with the Joules values, made him the outstanding candidate for the role.

“Nick will join an exceptional management team and the Board has every confidence in their abilities to lead Joules through the next stages of the Group’s long-term growth and development.”

Nick Jones commented: “I am delighted to be joining Joules at such an exciting time in the company’s development. I have long admired Joules for its distinctive brand, its outstanding products and designs, and its connection with its customers.

“Whilst the business and brand has achieved fantastic growth over recent years, I share the Board’s view that there are tremendous growth opportunities ahead, driven, in particular, by further international expansion and online growth.

“I have been impressed by the talent, energy and dedication of the people at Joules that I’ve met so far, and I’m looking forward to working with the wider team to deliver the Group’s growth strategy – building on its strong foundations to further develop Joules as an international lifestyle brand.

Last month the Group announced that, after eight years, CEO Colin Porter had given notice of his intention to retire before the end of the Group’s FY20 financial year. Since then, Porter has been appointed as chairman of Moss Bros.