JOOR partners with JETRO to present "Showcase Japan"
JOOR, the world’s leading digital wholesale platform, has partnered with the Japan External Trade Organisation (JETRO) to present “Showcase Japan”, a virtual fashion event featuring over 30 of the most directional and contemporary Japanese fashion brands globally.
“Showcase Japan” is being hosted on the JOOR Passport platform, providing the participating brands and designers with exposure to a vast network of international buyers from around the world. Retail buyers will be able to shop across a broad range of categories, such as sustainability, diversity, Japanese craftsmanship, and more. Featured brands include alpha showroom, EVOLG, Vlas Blomme, ne Quittez pas and COOHEM.
This AW21 season, alongside “Showcase Japan”, the online JOOR Passport platform has hosted 13 global fashion events including London Fashion Week, Berlin’s Premium + SEEK, Brazil Footwear, Liberty + LA Men’s Market, Showroom Canada, TOKYO FASHION AWARD, Cabana, iHKiB Istanbul Fashion, Ontimeshow Shanghai, and Rakuten Fashion Week TOKYO.
Barairo-no-Boushi is part of Showcase Japan
Launched in 2020, JOOR Passport centralises the global trade show and fashion week experience by creating a free-to-use, one-stop-shop for wholesale buyers. JOOR Passport has become an indispensable online tool for fashion buyers given current market conditions of restricted travel and is set to extend its reach with both a virtual and in person presence as physical events resume in the post-pandemic era.
JOOR is the world’s leading digital wholesale platform and data exchange, with over $1.5bn in wholesale transactions processed every month. More than 12,500 brands and over 300,000 curated fashion retailers across 144 countries connect on the platform every day. JOOR is the exclusive platform for leading luxury conglomerates including LVMH, Kering and Richemont and has exclusive partnerships with more than 30 leading global retailers using the JOOR Retail Partner platform including Harrod’s, Neiman Marcus, Harvey Nichols, 24S.com, Liberty London, Dover Street Market, Samaritaine and Merci.
