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Jonathan Saunders to bring some British cool to DVF

Lauretta Roberts
16 May 2016

British designer Jonathan Saunders has today been announced as the new chief creative officer at Diane von Furstenberg (DVF), having shuttered his own label at the end of last year. He becomes the latest in a line of British designers to helm the American brand.

Saunders, who set up his own label 12 years ago, would also seem to be the perfect for DVF given his expertise in print and dresses, both of which are central tenet's of the DVF brand. He announced at the end of last year that his SS16 collection would be the last for his eponymous label, despite the fact he had secured investment from Bharti Pasricha earlier in 2015.

Revisiting that collection now, in light of this latest news, it looks like one big job interview for the chief creative role at DVF featuring as it did  beautifully balanced prints, and indeed, even some wrap dresses (the item upon which the DVF empire was built). There is no question that Saunders will bring some contemporary, Brit-style cool to DVF.

Jonathan Saunders

Jonathan Saunders SS16


Diane von Furstenberg SS16

Von Furstenberg, also, is a big supporter of British talent and Saunders follows in the footsteps of other talented British male designers to head up the label. In the mid-late 2000s British designer Nathan Jenden was the brand's creative director and under him it enjoyed something of a purple patch in terms of desirability and global expansion. Jenden left to concentrate on his own label and was replaced by Frenchman Yvan Mispelaere. Mispelaere, who had formerly worked at Chloé, left in 2012 and later joined Roberto Cavalli.

Subsequently, another British designer, former Bally and Aquascutum design director Michael Herz was appointed as artistic director of the brand. An announcement about Herz's future has yet to be made. But as for the brand's future, its founder, believes it is in good hands.

In a statement issued today about Saunders' appointment, von Furstenberg said: Jonathan's extraordinary talent for colours and prints, his effortless designs, and his desire to make women feel beautiful make him the perfect creative force to lead DVF into the future, I could not have found a cooler, more intelligent designer and I cannot wait to watch him shine as our chief creative officer.”



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