JoJo Maman Bébé launches kidswear resale platform in partnership with thelittleloop

Childrenswear brand JoJo Maman Bébé has today launched a resale platform for pre-loved kidswear in partnership with thelittleloop, called JoJo Reloved.

It’s a natural progression from the donation scheme of the same name, which JoJo Maman Bébé launched for the month of August 2024.

Through JoJo Reloved there’s no need for listing or haggling, it’s just an easy way to earn credit by trading in children’s clothes. Customers can choose to use the simple trade-in tool on the JoJo website for the most accurate credit estimate, or pick up a clear-out bag from their local JoJo store.

Either option allows customers to earn credit for JoJo items, as well as those from other thelittleloop partner brands, which can then be exchanged for a voucher to spend on the JoJo website or with other participating partners. Also, unlike other resale platforms, users don’t need to wait for the item to sell before earning their credit.

The start of this scheme coincides with the introduction of JoJo’s new older kids’ range, JoJo Junior, also launching today, 19 August.

Mark Wright, CEO of JoJo Maman Bébé, said: "We’re delighted to launch JoJo Reloved, an easy-to-use takeback scheme that benefits our customers and helps to ensure quality JoJo clothes are re-worn and re-loved by even more kids.

"Partnering with thelittleloop, a leading and trusted pre-loved clothing shop for kids, is something we’re truly excited about. They partner with loads of ethical and sustainable brands to help their customers resell their clothes and offer a high- quality pre-loved selection in a one-stop shop, without the need for photographing items, haggling over prices or the other usual resale faff.

"For over 30 years, JoJo has been setting the standard in kids’ retail, designing playful, great quality clothes. We’ve always known that our customers resell and pass on our clothes when they’re outgrown, so we’re thrilled to introduce this easy platform to ensure that JoJo clothes are cherished, shared and loved by even more kids - JoJo is too good for just one childhood!"

Charlotte Morley, CEO of thelittleloop, added: "Partnering with JoJo Maman Bébé is an incredible milestone in our mission to make reusing children’s clothing the norm. We know from experience that JoJo clothing is beautifully designed and made to last.

"So, helping JoJo to offer true circularity to their customers, in a way which reduces the burden of pre-loved reselling on parents, feels like a natural step."