John Lewis to launch first menswear collaboration collection for 10 years with Labrum

John Lewis is launching a 38-piece collection with Labrum London on 21 October, marking its first menswear collaboration for 10 years.

The range has been carefully created by Labrum’s founder and Creative Director, Foday Dumbuya, who was recently nominated for British Menswear Designer of the Year by the British Fashion Council, and John Lewis’ in-house design team.

It is inspired by a fusion of cultures, combining the bold patterns and vibrant textiles of West Africa with contemporary British colour and silhouettes, with an autumnal palette of “inky” navy and brown with pops of mustard yellow, burnt orange and soft neutral shades.

Premium fabrics are used throughout, including lambswool, high grade cotton, Merino wool, cashmere and leather.

Dumbuya said: “When we first met the John Lewis team in Paris last year, I was inspired by the potential to weave our two brands together. Our shared passion for storytelling, a celebration of the UK's diversity and a love for textiles created a beautiful synergy.

“At Labrum, we believe in crafting narratives through our designs, blending West African flair with British tailoring. This collection, featuring 38 unique pieces, embodies our signature elements - like the Nomoli logo and intricate jacquard fabrics - ensuring it resonates as an authentic representation of Labrum, reimagined through the John Lewis lens.

“I can't wait to share this journey and bring Labrum to a broader community, celebrating the rich tapestry of culture and craftsmanship.”

James Hawkes from the John Lewis design team added: “We are thrilled to introduce this exciting collaboration. Their brand ethos - crafting honest, practical clothing rooted in simplicity, fit, and a passion for detail - immediately resonated with our own values at John Lewis.

“We knew our customers would value Labrum’s commitment to celebrating the rich, untold stories of West Africa through design. It was a privilege to collaborate closely with Foday and his team, and we are incredibly proud of the result.”

The collection is priced between £15 for a pair of socks and £369 for a leather jacket, and will be available to buy in five John Lewis stores and on the John Lewis website.