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John Lewis launches virtual styling experiences

Tom Shearsmith
14 April 2020

John Lewis has launched a series of virtual services and experiences to take some of its in-store services into consumers homes during the coronavirus lockdown.

The virtual services continue to build on the retailer’s promise to improve its customer experience and deliver more personalised shopping services when possible.

Starting from today, customers will be able to book free advice consultations online, initially in the areas of nursery services, home design and personal styling. Further services, inspirational talks, and learning sessions are due to start from the end of April.

The consultations provide customers with guidance on key staples and tips to help streamline wardrobes, helping customers rediscover treasured items and build outfits.

The video appointments are bookable via the stylist’s John Lewis Instagram account, with stylists following up the appointment with a personalised email detailing all that was discussed.

Stylists will also be hosting style Q&As on their Instagram accounts as well as sharing useful and inspirational styling content throughout the lockdown.

Peter Cross, Director of Customer Experience at John Lewis and Waitrose, said: “We are a diverse, resilient and strong business, and are wholeheartedly committed to supporting the wellbeing of our customers at this time.

"Through the power of technology, we have carefully curated these free one-to-one virtual appointments to reflect the needs of the nation during this national crisis."

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