John Lewis launches new premium menswear capsule collection

John Lewis has today launched a new premium menswear own brand, under the title of J.Lewis, offering a curated selection of high quality pieces, crafted from the finest European fabrics - designed by the John Lewis team. 

The 23-piece collection, now available on the John Lewis website and in 11 selected stores, blends tailoring with casualwear, offering the ultimate capsule wardrobe of pieces made from cashmere, silk and worsted wools.

Japanese Jeans, £99

The collection features ‘The Flannel Suit’ in Barberis Italian wool, ‘The Check Blazer’ in Guabello Italian wool, ‘The Japanese Jeans’ in Kuroki denim, ‘The Knitted Polo’ in Biella Italian yarn, ‘The Cashmere Cotton Tee’, ‘The Needle Cord Shirt’, ‘The Stripe Shirt’ in Portuguese poplin, ‘The Fisherman Rib Rollneck’ in Millefili Italian Merino yarn, and ‘The Heavyweight Tee’ in Portuguese cotton, all providing “exceptional craftsmanship at a considered price point”, ranging from £35 to £400.

Needlecord Shirt, £69

Available for AW25 in a soft, seasonal colour palette of rustic browns, olive green, dove grey, classic navy and white, the J. Lewis collection is described as “a versatile menswear capsule of pieces designed to be layered and styled together for effortless elegance”.

Knitted Polo, £89

James Hawkes, Head of Menswear Design at John Lewis, said: “We’re thrilled to launch J. Lewis for AW25; a collection curated with intention, and one that truly reflects how our customers dress today.

“Premium European fabrics were a key focus, as we continue to give shoppers our unique offering on the high street of exceptional quality at a considered price point.

“Designed in-house, every detail is a testament to timeless craftsmanship, and we’re proud to have created a versatile, confident wardrobe that meets the demands of modern life.”