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John Lewis launches information video ahead of reopening

Tom Shearsmith
11 June 2020

Department store John Lewis & Partners has released a video outlining the safety measures it will have in place when stores open next week.

New in-store safety measures include hand sanitising facilities, signage to remind customers of social distancing, frequent cleaning of touch points including payment systems, protective screens and positioning employees around the store to answer questions.

Initially John Lewis are reopening 13 shops, with the first shops to open on 15 June being Kingston and Poole.

Following the opening of the initial two stores, shops to open on 18 June will be: Bluewater, Cambridge, Cheadle, Cheltenham, High Wycombe, Horsham, Ipswich, Norwich, Nottingham, Solihull and Welwyn.

John Lewis has made clear its absolute priority is the safety of customers and Partners, with each shop having these rigorous safety and social distancing measures in place.

The plan has been created so that it is flexible and adaptable if the need arises; either as a result of further guidance from the government, or because of things are learnt during the early stages of re-openings.

The company has also confirmed that changing rooms will remain closed for the time being.

According to TheIndustry.fashion’s latest edition of its brand and retail tracker The Index, John Lewis, which was quick to announce a number of charitable initiatives even before its stores were forced to close, saw its Buzz Score increase by four percentage points from 17% to 21%.

This is significant as before the crisis the retailer’s Buzz had been slowly going backwards.

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