John Lewis launches first womenswear rental platform powered by HURR

John Lewis has today launched its first womenswear rental platform with established rental brand HURR, featuring a range of exclusive collections from the high street department store as well as a raft of new contemporary brands.

The John Lewis Fashion Rental platform aims to encourage a more sustainable way of shopping, and is initially hosting over 25 brands including Olivia Rubin, O Pioneers, & Other Stories and Seraphina, with rental prices starting from £20.

Existing John Lewis favourites will also be available, such as collections from Whistles and Somerset by Alice Temperley, alongside exclusive collaborations such as the upcoming Erica Davies + John Lewis collection.

Customers can browse the collections and choose to rent a garment for four, eight,10 or 20 days - with next day delivery if needed. Once items have been chosen, the products are posted directly to the address given, and include a pre-paid postage label for returns.

Once returned, items will be dry cleaned by HURR (using Oxwash responsible laundry services) and ready to be rented again.

John Lewis Commercial Director, Kathleen Mitchell, said: “Our new rental platform introduces new and exciting designers to our customers, encouraging them to support a more sustainable way to shop. Offering a stylish edit of new brands mixed with exclusive products from our own collections, this a truly unique proposition that cannot be found at any other high street retailer.

“Shopping more sustainably shouldn’t have to cost the earth, that’s why supporting innovative partnerships can truly make a difference and help change consumer behaviours.”

HURR CEO, Victoria Prew, added: “We are thrilled to announce the launch of John Lewis Fashion Rental, a truly circular model that will attract the next generation customer. We are excited to learn, test and build a valuable rental business in collaboration with the forward-thinking innovation teams at John Lewis.”