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John Lewis expands Click & Collect to third party brands

Lauretta Roberts
31 October 2019

John Lewis is extending its Click & Collect service to include third-party retailers, starting with fashion and lifestyle brand Boden.

From today Boden customers will be able to use the John Lewis Click & Collect service to pick up their parcels from 30 Waitrose stores. Boden orders placed by 7pm will be available for Click & Collect by the end of the next working day.

John Lewis launched Click & Collect in 2008 and says that 57% of all online orders are delivered through this service with 25% of packages collected at John Lewis shops and 75% at Waitrose shops.

Bérangère Michel, Partner and Operations Director, John Lewis & Partners, said: “We were one of the first to launch a Click & Collect service at scale in the UK and we’re pleased that the service will now be used by other businesses. This is a great example of how we are combining the capabilities of John Lewis and Waitrose to deliver what retail needs, at a time when the sector is changing at an extraordinary pace.”

Gav Thompson, Chief Customer Officer at Boden, added: “We are so excited to be able to offer our customers Click & Collect at select Waitrose shops in time for Christmas. This is a new way of shopping Boden and the perfect collaboration, designed around convenience and ease.”

The latest move is a continuation of the retailer's innovation in this space. It has already introduced Click & Collect services to Booths and Co-op shops, offering customers the chance to collect John Lewis products in new locations. It also recently launched a service which allows customers to return John Lewis items at the same time that their Waitrose food order is delivered.

A recent consumer study by Barclaycard revealed that 60% of consumers said they would value more locations for Click & Collect and urged retailers to come together to offer this. According to GlobalData the UK market for Click & Collect is set to grow 45% to be worth almost £10bn by 2023.

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